I am seeing more and more people throw up a twitter for their boutique, business, church or blog and then it just sits there. Even with all the hype and excitement of a new initiative or the fun and “draw” in a start-up, you can’t do this and expect it to be good.
I will always return to Seth Godin’s, “Tribes” in situations like these. We don’t need customers or patrons anymore. We need lasting and sustainable relationships. We need something we not only need, but can believe in. And finally we need a way to communicate.
IF you want to active me as a member of a social network, you have to have my buy-in. That comes with a relationship. And relationships start with a gesture and a conversation. If you are just broadcasting information and yelling at me online through loud and aggressive ads, you’re not talking with me. Also, you can’t freshen up the logo, yell at me to look at what you can do, and expect me to just run right over.
This is why I went from Vans to Toms Shoes. From Quicksilver T shirts to Johnny Cupcakes and Oxford Button ups. Its why I went from Levi’s to 7’s. And its why you went from Myspace to Facebook.
We all exude the behaviors, just take a real look at yours, and you know you want the same things.
So if you have a .biz and you want to use the inter-webz for good and not evil, connect with people offline. And use the online tools to bridge the gap when the face-to-face isn’t possible.
Write that in your moleskin and cogitate on that one before I flame you. n00b. (Ok that last bit was just hurtful and I’m sorry).